FSB and Fitzdares have agreed to a long-term extension of the partnership

FSB is delighted to announce the extension of our long-term partnership with the UK’s premier sportsbook, Fitzdares.

Building on the relationship that began in 2019, FSB will continue to supply the ‘Racing Sportsbook Of The Year’ winner SBC with its platform technology, casino aggregation and custom trading services. This will allow Fitzdares to continue to deliver the best customer experience in the industry.

The long-standing and hugely successful partnership will also expand into new global markets later this summer with the launch of FSB-powered sportsbook Fitzdares in the newly reformed province of Ontario. This should pave the way for more overseas ventures for Fitzdares and FSB in the coming years.

Glenn Elliott, Chief Operating Officer of the FSB, said: “We are delighted to continue working with the extremely ambitious and talented team at Fitzdares in existing and new markets. Retaining one of our leading European partners speaks volumes for the strength of our product and people.

There is no bigger brand dedicated to horse racing betting in the UK than Fitzdares and this endorsement speaks to the empowerment and expertly managed nature of our market leading horse racing offering. Over the past three years, we have worked closely with Fitzdares to design a multi-layered product for them to suit their unique client base.

Quite simply, Fitzdares is a top bookmaker making top decisions and we look forward to their continued growth over the next three years.

William Woodhams, Managing Director of FitzdaresHe said: “Providing a world-class experience for our customers is everything to us. There was no way we could achieve this without expanding our strong relationship with FSB, whose incredible technology has allowed us to focus on delivering for our customers. We look forward to continuing our brilliant collaboration in the UK, Ontario and beyond in the months and years to come.”

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