FSB is promoting Waterfield to a leadership role in North America

FSB is pleased to announce the appointment of Lisa Waterfield to the senior position of North American Sales Director.

Waterfield takes up the senior role after two years as a business development consultant, and will now play a key full-time role in helping to maintain FSB’s growing momentum in the region.

Armed with more than three decades of gaming experience, Waterfield has worked across numerous global regions, product verticals and market segments in a career that has seen her pilot sales leadership roles with Aristocrat, WMS and Acres Gaming.

Waterfield’s appointment to our global leadership team comes at a time of FSB’s global growth with major new partnerships acquired in various US states, Central Europe and the newly established Ontario.

Ian Freeman, Chief Revenue Officer in the FSBsaid: “These are very exciting times for FSB in North America as we continue to build new partnerships between states and provinces across the region. Lisa is a fantastic addition to our North American Business Development team led by Mike Van Ermen from Nevada. Her comprehensive industry experience and mastery of building and nurturing client relationships has enabled us to create strong partnerships in the US and Canada. I have no doubt that she will be an integral part of achieving our goal of becoming the leading Tier 1 service provider in North America in the B2B sports betting and iCasino segment.”

Lisa Waterfield, Director of Sales, North America at FSBsaid: “Working as an advisor to the FSB over the past two years has been exciting and the opportunity to join the organization full-time has always been an aspiration of mine. The dual proposition of our world-class proprietary product offering and a dynamic, talented North American team has been the driver of our incredible growth in the US and Canada over the past 12 months. This journey of growth will continue and I feel extremely excited to play a full part in it.”

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