FSB secures new retail partnership as Bet Central upgrade technology

Further enhancing our growing retail footprint, we are delighted to announce a new partnership with independent UK bookmaker, Bet Central.

The new alignment will enable FSB Bet Central to deploy our award-winning SSBT technology to four key stores within their regional estate.

Further strengthening our retail profile, Bet Central has migrated its full SSBT technology from its existing provider to FSB’s award-winning product.

The news comes just weeks after our retail product played a key role in us winning Omnichannel Supplier of the Year at the EGR Awards earlier this summer.

Russell Colvin, head of retail at FSB, said: “Since winning the EGR Multi-Channel Supplier award in June, interest in our retail product has been phenomenal. This new partnership with Bet Central is an example of the momentum we are experiencing.

We have worked closely with the outstanding team at Bet Central to carefully craft a retail offering for their player base that includes multilingual support, deep link banners, early payout and a bet building product. We are confident that our award-winning product will prove to be the perfect upgrade for their retail business and look forward to a long and successful collaboration.

Greg Harriott, director of Bet Central, said: “As an organization we are passionate about providing first class experiences to our customers. FSB’s new innovative retail technology made a big impression on us and after working closely with Russell and his team we were compelled to strengthen the partnership and improve our offering.”

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