FSB starts the 2022 fair season with a successful appearance at ICE

FSB kicked off the 2022 event season with a hugely successful performance at ICE London.

Led by our CEO Dave McDowell, who was present at ICE TVteam presented our latest sportsbook product development and growing retail offering.

Retail Manager Russell Colvin was on hand to walk delegates through the revolutionary facial recognition technology inside our SSBT terminals. This is complemented by a host of other retail features including multi-language support and deep-link banners.

#CurateTheWin was the campaign theme behind our presence at ICE 2022 as we communicated the strength and flexibility behind our platform offering. Watch our #CurateTheWin video.

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