Published on: December 2, 2022, 12:58 p.m.
Last update: December 2, 2022, 01:07.
On the eve of opening its 30,000-square-foot rooftop bar on the Las Vegas Strip, Scotland’s BrewDog has lost its ethical B Corp certification.
The status – which signifies a company’s ethical commitment to the environment, community and staff – was reportedly withdrawn after a BBC the documentary and the open letter from the workers savaged the beer company, according to a report in the UK The Guardian.
“BrewDog is no longer a Certified B Corp,” a spokesperson for B Lab, the certification entity, told the British news organization. “B Lab does not comment on companies that are no longer in the B Corp community. I’m afraid I can’t share any more information.”
Opening in the program
A certification of ethical compliance is not a liquor license to the extent of what it takes to open a Las Vegas Strip brewery. So BrewDog will debut, as originally announced, at Showcase Mall (the one with the giant Coke bottle) on Friday 2nd December.
The 30,000-square-foot pub will include a 10-barrel brewhouse, event space, retro gaming area and full-sized shuffleboard tables. Conformable vegas.eater.com, BrewDog only incurred $2.65 million in construction costs.
the documentary, Disclosure: The Truth About Brewdog, investigated working conditions at the company and accused its founders of instilling a “culture of fear” among employees. It aired on the BBC on 24 January 2022. Afterwards, BrewDog issued a statement accusing it of presenting “numerous factual inaccuracies about BrewDog” which “the broadcaster failed to properly convey to the company prior to broadcast”.
The open letter was published on the web on June 9, 2021. Containing similar allegations, it was signed by hundreds of alleged former employees. James Watt, the company’s co-founder and chief executive, responded to the letter at the time by apologizing on Twitter. He stated that the brewery focused “not on contradicting or contesting the details [the] letter, but to listen, to learn, and to act.”
BrewDog gained its ethical B Corp certificate two years ago. At the time, Watt tweeted his pride in joining a “global community of businesses meeting the highest standards of verified social and environmental performance to help build a better world.”
BrewDog issued a statement saying it was the company’s own decision to “relinquish our B Corp certification for the time being”.
BrewDog – which has opened more than 100 bars in the past five years – is known for its provocative claims and business moves. In 2010, he produced 12 bottles of beer called “The End of History”. Consisting of 55% alcohol by volume, it was the strongest beer in the world at the time – a title that has since been usurped. In 2018, BrewDog introduced Pink IPA, a limited edition bottling of Punk IPA to coincide with International Women’s Day. The bottle’s label featured the slogan “Beer for Girls”, sparking a backlash that two years later Watt called “justified”.